Founder + Partner

The Planner


With every client, Amanda becomes a student of the job as well as their potential, opportunities, challenges, shortcomings and resources. Amanda craves to know what makes an organization or issue special, singular or exceptional and is driven to leverage those distinctions to drive progress or elevate awareness. She is a planner by nature and brings a high-level perspective to every client relationship to help guide an effective strategy.  She is creative, driven and— most importantly—committed to realizing results for Atlas’ clients.

Amanda received her Bachelor’s Degree in Public Relations from the University of Idaho. She has nearly a decade of experience in communications and public relations, most of which has been agency experience as a consultant. Amanda’s work has been recognized with more than a dozen awards, including honors from the Idaho Press Club, Idaho Advertising Federation and Capital City Communicators. She was also acknowledged as one of the Idaho Business Review’s Accomplished Under Forty in 2013 and Women of the Year in 2015.

Amanda is strongly invested in her community and has been an active volunteer throughout her career. She has served on a number of nonprofit committees and boards, including full terms for the FACES of Hope Victim Center and the March of Dimes. She has been a long-time volunteer for Camp Rainbow Gold and is currently serving as the board president. She is a lover of jam bands, eating a really good street taco, and finding her zen through yoga or a good glass of local wine.

You can reach Amanda at


Founder + Partner

The Connector  


Bill has the innate ability to draw connections between people, resources and the end goal of a campaign. He is skilled at leveraging those people and resources to achieve maximum results. Bill is an expert in leadership and strategic planning and always has his eye on the goal. A level-headed and thoughtful strategist, Bill considers every possibility before determining a path forward. 

As a decorated Brigadier General, Bill brings nearly four decades of military experience to Atlas, including service as the Director of the Idaho Bureau of Homeland Security and the Commander of the Idaho Air National Guard, among other noteworthy positions. Most recently, Bill oversaw corporate communications for the largest utility in Idaho. Bill received his education from the United States Air Force Air University and Boise State University.

Bill has served in numerous volunteer positions, including a key role appointed by the Governor to the Idaho Military Advocacy Commission and Chairman of the Idaho Homeland Security Advisory Council and currently as a board member for the Wyakin Foundation. He enjoys a good round of golf, whitewater rafting on Idaho’s rivers and the Oregon Coast.

You can reach Bill at




The Creator

By trade and passion, Lindsay is dedicated to content creation that has legs and strategic communication that has vision. Lindsay prides herself on her creative eye and open ears. It was her organizational talents, writing prowess and zeal for producing excellent results that kept her on the Atlas team as a contractor after returning to her current locale in Bilbao, Spain.

Lindsay hold a Master of Arts in Communication and Leadership from Gonzaga University, a Bachelor of Arts in Journalism from California State University, Chico and a Bachelor of Arts in Spanish from Boise State University. Lindsay enjoys life as a mom, Spanish-speaker, athlete, and calligrapher.