AMANDA WATSON

OWNER + PRINCIPAL

The Planner

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With every client, Amanda becomes a student of the job as well as their opportunities, problems, challenges, shortcomings and resources. Amanda craves to know what makes an organization or issue special, singular or exceptional and is driven to leverage those distinctions to drive progress, change or elevate awareness. She is a planner by nature and brings a high-level perspective to every client relationship to help guide an effective strategy.  

Amanda received her Bachelor’s Degree in Public Relations from the University of Idaho. She brings extensive experience in project management and strategic planning to Atlas from her former agency experience.  Amanda’s work in communications has been recognized with more than a dozen awards.  She is strongly invested in her community and state, and has served as a board member for the FACES of Hope Victim Center and the March of Dimes. She is currently the board president for Camp Rainbow Gold. She has been honored as one of the Idaho Business Review’s Accomplished Under Forty and Women of the Year. She is a lover of jam bands, eating a really good street taco, and finding her zen through yoga or a good glass of local wine.

You can reach Amanda at amanda@idahoatlas.com


BILL SHAWVER 

OWNER + PRINCIPAL

The Connector  

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Bill has the innate ability to draw connections between people, resources and the end goal of a campaign. He is skilled at leveraging those people and resources to achieve maximum results. Bill is an expert in leadership and strategic planning and always has his eye on the goal. A level-headed and thoughtful strategist, Bill considers every possibility before determining a path forward. 

As a decorated Brigadier General, Bill brings nearly four decades of military experience to Atlas, including service as the Director of the Idaho Bureau of Homeland Security and the Commander of the Idaho Air National Guard, among other noteworthy positions. Most recently, Bill oversaw corporate communications for the largest utility in Idaho. Bill received his education from the United States Air Force Air University and Boise State University.

Bill has served in numerous volunteer positions, including a key role appointed by the Governor to the Idaho Military Advocacy Commission and Chairman of the Idaho Homeland Security Advisory Council and currently as a board member for the Wyakin Foundation. He enjoys a good round of golf, whitewater rafting on Idaho’s rivers and the Oregon Coast.

You can reach Bill at bill@idahoatlas.com


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LINDSAY WOYCHICK 

ASSOCIATE

The Creator

By trade and passion, Lindsay is dedicated to content creation that has legs and strategic communication that has vision. Lindsay prides herself on her creative eye and open ears, bringing these traits to each new client account. On every project, her productivity, organization, and original ideas help lead clients to successful and timely outcomes. 

Lindsay brings strategic communications experience from the public and private sectors, having worked on projects in agriculture, education, health care, and urban planning. Most recently, she completed a Master of Arts in Communication and Leadership from Gonzaga University. Lindsay also holds a Bachelor of Arts in Journalism from California State University, Chico and a Bachelor of Arts in Spanish from Boise State University.  

Lindsay is a native Idahoan who has been on a five-year Boise hiatus. During her time away from the Treasure Valley, Lindsay lived and worked in Bilbao, Spain teaching English to business professionals. She’s back to her Idahome ready to ski Brundage and Bogus, eat caramel corn in Hyde Park, and run the foothills. Besides Boise fun, Lindsay enjoys life as a mom, Spanish-speaker, athlete, and calligrapher. 

You can reach Lindsay at lindsay@idahoatlas.com