ARE YOU BEING EFFECTIVE?

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Newsletter management doesn't end when you hit send! In fact, this is when you gain insight into analytics that allow you to measure the overall effectiveness of your message so you can make adjustments to improve your strategy in the future. Monitor click through rates to see what content your audience is interacting with and find ways to prioritize similar material in future communications. Compare analytics from several of your recent newsletters to see if you can identify trends. Periodically, you can even insert surveys into your newsletters to solicit feedback. Newsletters can be time consuming. Use analytics to make sure you are maximizing your return on investment.

-Bill

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