SAVE GOING LOW FOR THE DANCE FLOOR 

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Many communications campaigns, especially the most audacious and impactful, have opposition. Whether your opposition is organized and well-represented, misinformed and concerned or disorderly and angry, you’ll be the most successful if you remain committed to the strategy you set forth at the outset of your campaign. Stick to the facts and always take the high road. Resist the urge to prod back when your opposition strikes—it only validates them and derails you from achieving your goal.

-Amanda

 

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