Whenever you give an interview, remember you are communicating your message in many different ways – from what you wear to what you say to where you meet with the reporter. It all matters. Your location can send a strong message so make sure it is in line with what you want to convey. You wouldn’t want your CEO to be interviewed in their fancy office if the story is about employee protests over low wages. In the same way, you wouldn’t want someone doing an interview during a crisis to reassure the community everything is under control with dozens of people running around in chaos in the background. Take a moment and make sure your setting matches your message.