When you’re looking to compel an audience, it’s easy to be enticed by powerful statistics and telling data. Unfortunately for the logical amongst us, it’s the messages that make an audience feel that make a lasting impact— not reason and rationality. Where you can, use real-life examples to help get your point across and back them up with data and facts, not the other way around. Humans are naturally empathetic, and when they can relate to your message through a real person or story, they are more likely to take action. When your audience feels your message, they are much more likely to remember it.