PLAN, DON'T PANIC

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Is your business prepared for a crisis? Many businesses have operation plans in place but have you considered how you’ll communicate in a crisis? You must be ready to respond in the valuable minutes following a crisis. To prepare, assign clear communication roles for team members, understand which stakeholders you’ll need to contact, have draft statements ready to go and practice your plan. A plan is useless unless your team knows how to use it.  

- Bill

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