Before you start, take time to understand your audience. This advice applies to presentations, large campaigns, small community meetings and even the content you put up on your website. How can you know what to say if you don’t know who you are talking to? Get as detailed as possible. A 30-year-old single mom living in the city and the 60-year-old ranch owner living on rural acreage may care about different things. Knowing your audience is the foundation for your success.