STOP SELLING

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A wise friend once gave good advice to me: people work with you because they like you, and they keep working with you because you do good work. When a business applies this thinking to their marketing or communication efforts it boils down to one thing: be relatable. Stop selling. Tell a story that draws people to you and makes them like you. Once you capture their attention and they feel like they understand, know and like you—that’s when you’ll keep them.

-Amanda

#FreeAdviceFriday