There is a lot of white noise in today’s world and different priorities competing for your attention. Sometimes it is easy to get lost in all of the distractions. But when you’re representing a company, it is your job to stay focused on the task at hand. As opportunities or challenges arise, you have to decide how to respond and what really deserves your attention. As you determine what to do next, always go back to the goals of your organization. Opportunities are only beneficial if they help you reach your ultimate objective. And while challenges always need to be addressed, look at them through the lens of your larger strategy. How much damage could it cause, how many resources should you divert and can you leverage this to your advantage? Sometimes our instincts kick in and tell us to act but, before you do, take a moment to focus and get your head back in the game.