The worst moment to build a crisis plan is during the crisis. Atlas works with organizations before, during and after the moments that test them, from litigation and regulatory action to accidents, contested projects and public controversy.

Our job is to keep decision-makers clear-headed and the organization speaking with one voice, so that what gets said in the first hour holds up in the first month. When the pressure is on, we are in the room, drafting the statement, prepping the spokesperson and managing the calls. When it is off, we are helping you make sure the next one never becomes a crisis at all.